A Message of Hope
In thousands of towns and cities, small and large, across the nation
today, a search is under way . . . a search for a sense of community.
After decades of living cheek-by-jowl with suburban sprawl, shopping in
faceless malls and watching countryside disappear under cookie-cutter office
parks, Americans are questioning the price of "progress." We've
learned the hard way that "more" and "new" don't always
mean "better." We yearn for the pride and purpose our parents
and grandparents found in belonging to a real community. And we know that
if our children are to inherit a legacy worth cherishing, we need to take
the future into our own hands-now.
How do we help our downtown map out a prosperous future by breathing new
economic life into our neglected commercial district. Communities of all
sizes have learned, one step at a time, to combine thoughtful historic preservation
with sound financial planning to turn deserted streets and old buildings
into lively districts of thriving shops, theaters and residences. Today,
these refurbished downtown reflect a newfound pride in the past and inspire
fresh hope for the future.
A Formula for Success. . .
Rather than tearing down old buildings and starting from scratch, the
future of your commercial district lies in making the most of its past.
Recognize and reclaim the architectural gems that once made your downtown
a source of community pride and that can once more, give it a distinct marketing
edge. Learn how to build public-private financial partnerships and develop
a comprehensive, implementation-oriented revitalization plan that emphasizes
quality and self-help.
Learn the Four-Point Approach to commercial revitalization which provides
a proven foundation for success. Adopted by communities in more than 30
states, this process has generated nearly $3 billion in physical improvements,
20,389 net new businesses and 64,402 net new jobs since 1980. Nationally,
every dollar invested in the operation of a local Main Street program has
leveraged $22.10 of public and private investment in physical improvements,
making the Four-Point Approach one of the most successful economic strategies
The basics to start a program:
· Build a community-wide organization to support your revitalization
· Learn how to select and use graphics, events and publications to
effectively promote your commercial district
· Understand the important role of design in successful downtown revitalization
· Develop an economic restructuring plan to create a long-term, prosperous
mix of businesses and other enterprises for your Main Street
Learning the Revitalization ABC's:
Tap into things that can get you started and decide what you want to
achieve through publications, videos and seminars. Work through every step
of the way to reach your short- and long-term goals.